Oman Air Rebranded

Just like many others, I was not impressed with Oman Air's new brand identity, I did not understand what it meant at first, and I genuinely thought that all of their teasers that ran on the newspapers for the past week or so were made by the new Al Ahli Bank.

Oman Air, or whoever did the branding for them, clearly misunderstood what the problem is, there was nothing wrong with khanjar concept or with the choice of colours, why didn't they work with they had and remastered them instead of doing something totally random. Do they really think that using gold and silver will make them 'look' luxurious? And why in heaven's name didn't they change that ugly font?!

The brand is of course not only about the logo, but it is the image of the company within the consumers mind which is created by the quality of the service, the PR, and everything the company does. Changing the logo is the first step in telling all the consumers that Oman Air is changing, that is no longer that cheap-ass-service-company with old and dirty airplanes. But did this logo tell me anything such as that? I don't really know, I can' relate to it, I don't understand it, and I think that it looks ugly. I was discussing this with a friend earlier today, and he said that he really thinks that this logo suits Oman Air, it is a horrible logo for a horrible company.

A great number of Omani companies and institutions do not understand the importance of having a brand and the impact color and typography could have on consumers perception of their service. While new Omani companies such as Omran, Nawras, Oman Oil, and Bank Muscat, seem to know how to make the most effective use of the power of branding, the same cannot be said about Oman Mobile, OmanTel or Bank Sohar, and surely not Oman Air.

Live flight information at the click of a mouse

MUSCAT — Oman Airports Management Company (OAMC) SAOC has relaunched its website www.omanairports.com with a new look and feel. The main features of the new website include a live flight information menu and a flight timetable (plan your trip).

The live flight information product features an updated interface, with the airport flight information system which incorporates real time flight status that displays live arrival and departure details for all domestic and international flights operated from/to Muscat International Airport. (more)

Oman Air to launch daily flights to London from Nov.

Sorry for having two posts in a row just being copied/pasted from a daily newspaper, but this one is also an interesting news, and actually I'm expecting to hear similar news in the coming days; about Oman Air launching more daily flights to more destinations.

According to this article on Times of Oman newspaper, Oman Air will launch seven flights a week to London starting from November of this year.

MUSCAT — Oman’s national carrier, Oman Air, will launch its maiden flight to London this November. The daily non-stop — seven flights a week — scheduled between Muscat and London Gatwick will be a milestone in the history of Oman Air.

The carrier can now offer passengers seven flights a week between Muscat and London.

Full story

Since Oman has pulled out of Gulf Air ownership last May, I was expecting that Oman would add more airplanes to the fleet of its national carrier and will also have flights to more destinations. Waiting for the day they launch weekly flights between Muscat and Khartoum. I'm quite sure that many Sudanese expatriates in Oman would be delighted to fly to Sudan by the national carrier; Oman Air.